"The Home Office From Hell Cure" by Jeffrey A. Landers has some good information. There is a lot more you need to know to start or succeed with a home based business, but that does not detract from some of the good advice found here.
I have to admit, one of the things that prompted me to purchase this book was the Foreword by George Ross. I like Ross, and I agree with his statement that you can talk a good game or you can do what's necessary to make it happen. The choice is yours. There are definitely some ideas in this book that will prompt certain business owners to make it happen and take their businesses to a higher level. However, it does depend on what your business consists of. The book is most helpful for the small business that is built on information. For the entrepreneur that sells his or her expertise and information in a certain area, this book has a lot of useful ideas.
In the first part of the book, Landers discusses the differences of what he calls the "Growth Maven" and the "Lifestyle Guru." He then provides tips for succeeding at these two different types of entrepreneur choices. There is some good information on virtual offices and virtual assistants in this first half of the book, and for some people these might be just what the doctor ordered to cure your home office. There will be some people that this information will not be as useful. It just depends on your business, and your style.
The second half of the book focuses on becoming what Landers calls a "nexpert." This is his word for a niche expert. This section of the book contains some very good information on getting the word out to potential customers and clients by the way of establishing your "expertise" in your chosen area. Things such as writing articles, presenting speeches, being interviewed, creating a tips booklet, and doing tele-seminars are covered.
Overall, Landers covers a lot of topics in a short amount of time. The format is divided into many small chapters, combined with an action guide for you to implement the strategies and ideas presented in the book. The information is brief, and for some areas readers may wish to learn more on these topics. However, there is enough in this book to get you started. The 100-day plan, if followed, can be motivating and prompt you toward success since it breaks the tasks down into bite sized bits that you can do day-by-day. This is a good book for certain entrepreneurs that need a kick start with their home based business. It does not have everything you need to know, but definitely presents some good ideas and strategies to move your business forward.
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